Moyee Coffee, founded in Ireland in 2016 by Shane Reilly and Killian Stokes, champions FairChain principles, roasting in Ethiopia. Their unique model supports local economies, integrates blockchain for transparency, and focuses on forest-grown specialty coffee, driving sustainable change in the industry.
Established in Ireland in 2016 by Shane Reilly and Killian Stokes, Moyee Coffee operates as a social enterprise that aims to revolutionize the coffee industry through their innovative FairChain philosophy. The company has positioned itself as a pioneer in what they term the “Fourth Wave” of coffee, focusing on a regenerative and redistributive business model.
Their distinctive FairChain approach involves roasting coffee in the country of origin, specifically Ethiopia, with the goal of achieving a 50-50 balance between coffee-producing and consuming countries in terms of value distribution. This model supports approximately five times more jobs compared to traditional fair trade approaches, demonstrating their commitment to economic development in coffee-growing regions.
As a certified B Corporation, Moyee Coffee has established itself as a leader in sustainable and ethical coffee production. Their business model extends beyond conventional fair trade practices to include blockchain technology for supply chain transparency, developed in partnership with the UN and the FairChain Foundation.
The company specializes in forest-grown, specialty coffee, produced from bean to bag in Ethiopia. Their product range emphasizes both quality and sustainability, with a focus on supporting local communities through their vertically integrated supply chain.
Operating from Ireland, Moyee Coffee serves both Irish and UK markets, combining social impact with commercial success. Their approach to sustainability encompasses both environmental and social aspects, with particular attention to creating lasting economic impact in coffee-producing regions.
The company’s innovative approach to coffee trading and commitment to origin-country processing has helped establish them as a significant voice in the movement toward more equitable coffee industry practices.
Unit F1, Spade Enterprise Centre, North King Street, Dublin 7, Dublin, Ireland
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