Four Rivers Coffee Company, a family-run micro-roastery in Hertford, was founded by Ashley Poole during the pandemic. Notably, it emphasises transparency in sourcing specialty coffees and combines roasting with a coffee shop, fostering community connections and quality customer engagement.
Four Rivers Coffee Company is a family-run micro-roastery based in Hertford, established during the COVID-19 pandemic by founder Ashley Poole. The company’s name draws inspiration from Hertford’s geographical heritage, referencing the town’s four rivers.
The roastery was built from the ground up during the pandemic period, during which Ashley developed his roasting expertise and established the company’s foundational principles. Operating from their Hertford location, the business combines a micro-roastery with a coffee shop, creating a direct connection between their roasting operation and customers.
Their coffee programme focuses on consciously sourced, traceable specialty coffees from various origins worldwide. The company emphasises the importance of transparency in their supply chain, ensuring customers understand the journey of their coffee from origin to cup.
Four Rivers operates with a clear focus on quality in small-batch roasting, allowing for careful attention to detail in their roast profiles and quality control. Their approach combines specialty coffee standards with accessibility, offering both single-origin coffees and carefully crafted blends.
The business model encompasses both retail and wholesale operations, with their coffee shop serving as a showcase for their roasted products while also building direct relationships with their local community. Their commitment to quality extends to their service approach, with an emphasis on education and customer engagement.
As a relatively young roastery, Four Rivers represents the new wave of UK specialty coffee businesses that emerged during the pandemic, combining local community focus with specialty coffee standards. Their growth from a pandemic start-up to an established micro-roastery demonstrates their resilience and commitment to quality.
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A decaffeinate.co.uk project.
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