Curious Roo Coffee Roasters, a family-run business in Chiswick, focuses on sustainable sourcing by building long-term relationships with farmers. They have a pretty unique wholesale program that offers bespoke branding, catering to coffee shops while balancing direct-to-consumer sales with a flexible subscription model.
Curious Roo Coffee Roasters, founded by Edwin and Magda, operates from a converted warehouse in Chiswick, West London. The company emerged from the Artisan Coffee School’s recognition of West London’s need for high-quality coffee roasting, establishing themselves as an independent small-batch specialty roaster.
What distinguishes Curious Roo is their approach to sourcing and sustainability. They maintain direct relationships with farms and farmers, purchasing from the same producers year after year to ensure consistency and fair trading practices. Their commitment to quality is evident in their selection of specialty grade coffees from various origins worldwide.
Operating primarily as a wholesale business, they’ve developed a strong reputation for supporting coffee shops in their growth journey, providing not just coffee but comprehensive support for businesses serving specialty coffee. Their wholesale partnership program includes unique offerings like fully bespoke branding options for their 250g coffee bags.
The roastery has adapted to modern coffee consumption patterns by offering both direct-to-consumer sales through their website and a flexible subscription service. Their subscription model emphasizes convenience and quality, allowing customers to pause, change, or cancel their deliveries at any time.
As a family-run business, they maintain a personal touch while serving a broad customer base across the UK. Their commitment to quality has earned them consistently high customer ratings (4.6/5), with particular praise for their efficient service and freshly roasted coffee. The company’s growth reflects their success in balancing wholesale operations with direct consumer services, all while maintaining their commitment to quality and sustainability.
Curious Roo Coffee Roasters 2 British Grove, London, W4 2NL
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Roaster List is a directory of craft, artisan and batch coffee roastery's in the UK.
A decaffeinate.co.uk project.
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