Easy Jose Coffee, based in the UK, uniquely partners with the Mayni indigenous community in Peru, ensuring improved coffee quality and fair pricing. Their “”crop to cup”” model promotes sustainability, blending high-quality specialty coffee with social responsibility.
Easy Jose Coffee is a specialty coffee roaster based in the UK that has gained recognition for its unique approach to sourcing and sustainability. The company has established a distinctive business model by working exclusively with indigenous communities in Peru’s eastern Amazon rainforest, particularly the Mayni community.
Their coffee earned significant recognition when it was voted Indy Best Buy by The Independent in 2020. The company operates under a direct trade model that goes beyond traditional fair trade practices, working to improve coffee quality at origin while ensuring higher sale prices at harvest for their partner communities.
Co-founded by Jose Melim, an Authorized SCA (Specialty Coffee Association) Trainer, the company combines professional expertise with social responsibility. Their business model encompasses both direct-to-consumer sales and wholesale operations, offering comprehensive support including tailored training programmes for their commercial partners.
What truly distinguishes Easy Jose is their commitment to supporting indigenous communities while maintaining high specialty coffee standards. Their “crop to cup” approach ensures transparency in their supply chain while supporting sustainable farming practices in the Amazon rainforest. This commitment to sustainability extends beyond environmental concerns to include social and economic sustainability for their growing partners.
The company provides a comprehensive wholesale service that includes quality-assured roasting, equipment support, and staff training. Their focus on building long-term relationships with both their growing partners and commercial customers has helped them establish a reputation for consistency and quality while maintaining their ethical sourcing principles.
17 Waterer Way Shepton Mallet BA4 5FL
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