HEJ Coffee, pronounced 'hey' after the Swedish word for hello, was founded by Jeremy and Mathew after Jeremy's coffee tour of Sweden left him taken with the fika tradition of communal coffee breaks.
HEJ Coffee, pronounced 'hey' after the Swedish word for hello, was founded by Jeremy and Mathew after Jeremy's coffee tour of Sweden left him taken with the fika tradition of communal coffee breaks. The business started in Bermondsey and now roasts in Elephant and Castle, with a second site at ExCeL London.
Sustainability runs through the operation rather than sitting on top of it. Retail bags use a carbon negative, recyclable sugarcane material, and as of 2022 wholesale deliveries run on a fully electric fleet that includes Ernie, a converted 1960s milk float, plus cargo bikes Beryl, Betty and Ron.
Reusable buckets save roughly 20,000 coffee bags and 3,300 boxes from landfill every four months. Cafe packaging uses Notpla and Vegware, with footprints independently verified by Foodsteps.
The Coffee for Causes programme ties specific coffees to environmental conservation, disability rights, youth health and LGBTQIA+ homelessness, and the El Buho sugarcane decaf rounds out the range.
