Hoxton Coffee sources directly from farming families across origins including Colombia, Kenya, and Brazil, and describes its buying relationships as generational: producers who have been working their land for multiple generations and know their product to a level of depth that Hoxton says they aspire to match.
Hoxton Coffee sources directly from farming families across origins including Colombia, Kenya, and Brazil, and describes its buying relationships as generational: producers who have been working their land for multiple generations and know their product to a level of depth that Hoxton says they aspire to match. The company gives a fair amount of attention to what they call tractability, the malleability of the bean at its formative stage and its relationship to the flavours that high-quality roasting can draw out.
The offer is built around the idea that the difference between ordinary and good coffee is real, and traceable back to specific decisions made long before the bag is opened.
